This interesting fact (and chart) kicked off a few thoughts and questions for us:
- Cable companies are failing as content providers.
- Cable companies moan about their core business being killed by cord cutting options (e.g., Netflix, Hulu, P2P) but they are benefiting from these because of they control a vast majority of the broadband that these cord cutters are using.Granted, it’s probably not as much revenue vs. the cable subscribers they are losing but they raped them (sorry, we meant reaped these benefits) for so long with bundles that it’s kind of hypocritical (IOHO).
- In our experience, the quality of the broadband offering is pretty terrible. But then they had lowered the bar so much with their cable customer service that we barely bothered to get aggravated about it.
I think a lot of the issue here comes from the monopolistic nature of these industries. I agree that the broadband providers are failing as content providers and think that the 3rd party apps you mentioned play a role in that.