Techerous

My name is Bill, I am a recent graduate in Information Sciences and Technology from Penn State University and this is a place for me to post or give my 2 cents on the fascinating world of technology. I am now working for a pretty big technology related company whose name I will leave out just to avoid any possible complications, however far-fetched them happening may be. Music gets included from time to time as well.

March 19, 2013 8:24 pm
"Online video-advertising rates continue to fall. Prices for ads on top-tier sites last year were down by 10% to 15% from 2011 […] Consequently, the amount of online space available for ads—the inventory—is exploding. Of the 39 billion content videos viewed on the Web in December, about 23% carried video ads, up from just 14% a year earlier"

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If Media’s Future Is Online, Where Are the Profits? - WSJ.com

Take these two trends and tell me where you think this is headed.

(via soxiam)


I think subscription model’s are taking over digital entertainment. While the last decade saw us unwilling to pay for our entertainment medium and accept anything for it. We are now realizing the benefits of paying a little here and there for a good amount of quality.  While most are still holding out for free ad-supported services, those numbers are dwindling year by year while netflix and paying spotify members go up.

(via emergentfutures)

July 9, 2012 1:25 am
"While the “big four” record labels have seen their revenues plummet during the last decade, the music industry more broadly—encompassing independent labels, live performances, merchandise, music lessons, and the like—did extremely well. Statistics from the International Federation of the Phonographic Industry indicates that the “broader music industry,” which included “revenues from music in radio advertising, recorded music sales, musical instrument sales, live performance revenues and portable digital music player sales (among a few other income categories)” grew from $132 billion to $168 billion"

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Why We Shouldn’t Worry About The (Alleged) Decline Of The Music Industry - Forbes (via futuristgerd)

I’ve seen, and in some cases used, these arguments before and I feel like they only solve part of the equation.  Especially these days when so many artists are signed to 360 deals.  While it would be nice to believe these factors could allow a self-sustaining environment, it still shows these days that for bands to be really successful they still need major labels.

(via emergentfutures)

May 17, 2012 3:12 pm
Facebook Ramps Up Revenue Push - WSJ.com

Since I began using Facebook my freshman year of college, I have seen them try out many new ideas and changes. If I have learned anything from them it is this; no matter how much they complain it is highly unlikely they will really lose users after a change. While the ideas discussed here certainly wouldn’t add payments for already developed services it’s hard to say users will adapt the additional services. However the market that actually makes purchases in games is actually there so freemium models aren’t unheard of on the network. The way I see it they can either make additional money from the single user or from groups and corporations. What do you think, is there any chance Facebook could get you to pay for a service if it intrigues you enough, or are they better off focusing their efforts on new ways to advertise?