Techerous

My name is Bill, I am a recent graduate in Information Sciences and Technology from Penn State University and this is a place for me to post or give my 2 cents on the fascinating world of technology. I am now working for a pretty big technology related company whose name I will leave out just to avoid any possible complications, however far-fetched them happening may be. Music gets included from time to time as well.

July 7, 2014 11:26 pm
Taylor Swift: Forming a bond with fans in the future will mean constantly providing them with the element of surprise.

I’m not going to lie, I was actually expecting to be pleasantly surprised. I’m not a fan of her music, but seeing her published in the WSJ I thought maybe this was a well-researched, thought out piece by an industry insider who has exposure to the most successful sectors of it at the moment. Instead, Taylor Swift comes off as naive and pompous, completely disregarding that at least a portion of her success comes from the amount of money and resources being poured into placing her music in every outlet through which people discover music.  She almost gets there when she mentions her Myspace following a decade ago, and I certainly don’t disagree with her belief on how artists need to connect with the fans in the digital age, but Taylor Swift becomes Taylor Swift through her label promotions, not simply because her music is “truer” than everything else out there.  She shows no attempt to really explain the economics of the modern music industry or what will really keep it going in the future.  Surprising your audience has been around since The Grateful Dead were spending 90% of their show on a jam session, The Who were smashing their instruments, Elvis was shaking his hips and much much more. If creative surprises were the single solution to the music industry The Mars Volta would have been the biggest band in the world 4 years ago.

January 14, 2013 7:19 pm

Could it really be that simple..?

rbgarz:

Buy a ticket to a movie at a theater, you get your choice of a hard or digital copy in future distribution at no charge. Buy a complete album & be able to attend one concert venue of the artist’s upcoming tour at no charge.

Oversimplify’s the cost of things a bit, but this could be a good promotional idea.

July 9, 2012 1:25 am
"While the “big four” record labels have seen their revenues plummet during the last decade, the music industry more broadly—encompassing independent labels, live performances, merchandise, music lessons, and the like—did extremely well. Statistics from the International Federation of the Phonographic Industry indicates that the “broader music industry,” which included “revenues from music in radio advertising, recorded music sales, musical instrument sales, live performance revenues and portable digital music player sales (among a few other income categories)” grew from $132 billion to $168 billion"

Why We Shouldn’t Worry About The (Alleged) Decline Of The Music Industry - Forbes (via futuristgerd)

I’ve seen, and in some cases used, these arguments before and I feel like they only solve part of the equation.  Especially these days when so many artists are signed to 360 deals.  While it would be nice to believe these factors could allow a self-sustaining environment, it still shows these days that for bands to be really successful they still need major labels.

(via emergentfutures)

February 5, 2012 11:46 pm
Why Piracy Is Indispensable For The Survival Of Our Culture | Techdirt

Interesting look at intellectual property. It’s a very post-modern way of looking at the issue.  Also kind of makes you wonder how IP was handled by ancient civilizations, heh.